TRADER JOE’S

Insight: Trader Joes’ curated brand name products are what makes them so great.

Idea: On April Fools Day, Trader Joe’s proves their point by taking their greatness away.

Introducing, Terrible Joes

Instagram Posts

We had some fun on Instagram by revealing the products we “discontinued”, and the products that “replaced them”.

 
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We got rid of our very popular Fearless Flyer that introduced our new seasonal products and replaced it with the Terrible Flyer

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